One of the most popular questions I see in regards to AdSense is what is the AdSense payout ratio?
Well I just read a great article that claims the payout ratio is 70% of the advertiser cost. So if an advertiser is paying $1 per click on the Google Content Network and you site has their ads, when someone clicks on the ad on your site you would receive $.70 in earnings.
This payout falls right in line with what I have seen people report. I have seen it reported as high as 80% but according to this article they found the 70% payout ratio by looking at 2 clients accounts. 1 client was running an AdWords campaign while the other was running AdSense ads. Through some testing they found that one of their AdWords ads cost them $.62 and their AdSense income was $.43…giving a ration of 69%.
While reading the article they seem to have switched the numbers above and I have no way to verify the truth of the article but it is an interesting read either way.
You can read the full article here
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Hi there. It is about 50% if you read their quarterly reports.
I looked at the 2009 Q3 quarterly reports and Google reported income of $1,800,900 in Google content revenue and the cost of that income was $1,300,600. That results in a payout ratio of around 74%. Are you seeing different numbers?
I looked at the 2009 Q3 reports and Google reported income of $1,800,900,000 in Google content revenue and the cost of that income was $1,300,600,000. That results in a payout ratio of around 74%. Are you seeing different numbers?