I am sure by now you have seen that Google has rolled out their new Universal Search. Many people are freaking out about it, think that they will lose their high rankings.
After going through my own traffic logs I have not seen any instances of my sites losing any of their rankings. Mainly because of the niches I am in do not have much for news or videos.
If you have a top ranking site about Paris Hilton, Politics, Sports or other niches where there is an abundance of breaking news, videos and images then you may lose some rankings.
But for the most part the new Universal Search leaves site owners with a huge opportunity to grab more top rankings by releasing news stories, making videos and such.
Google has laid out numerous ways to take advantage of the new universal search on their blog here.
The easiest way to get started is to put together a news release and submit your site to Google for inclusion in their news results and also use PRWeb and other news outlets.
Also start putting together videos and optimize them for keywords you want to rank for and submit them YouTube and Google Video.
And also do not forget to make sure the images on your site have proper file names and when you can include your keywords in the name.
