Here is a couple tips on how to properly optimize your AdSense ads. I have tested these AdSense placement tips and they are the ones that work best for me. You always want to be testing on your own site to see what works best.

Side note: You can not encourage your visitors to click on your ads or give people an incentive to click on your ads. And of course, never click on your own ads.

First, you want to make sure your ads are above the fold. Basically this means that people should be able to see your ads without having to scroll down the page. Simple enough, but it makes a HUGE difference.

Secondly, you want to have your ads match your website. If the background on your site is white, then you would want to make your ads have a white background and border. If you sites links are blue, then your AdSense ad links (Title) should be blue. And of course match the text of your ads with the text of your site. I will also make the AdSense ad URL also match the text on my sites.

Third, don’t make you ads look like ads. What I mean by this is do not stick your ads off by themselves where they do nothing but scream THIS IS AN AD! What you want to do is set your ads next to, or even better, within the text of you site. Below is an example I pulled from a website that shows what I am talking about:

adsense.jpg

To achieve this you want to make your ad float to the left. You can use the html code below:

<div style=”float: left; padding: 3px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white”>Your Adsense code here</div> Then start your text here…..

For this type of ad you would want to use the 336 X 280 ad size or you can also use the 250 X 250 or 300 X 250 sizes.

There you go. Implement those 3 tips and I can almost guarantee you will see an increase in your AdSense CTR.

I should also point out that Google no longer allows you to put ads next to pictures. Now Google is very vague on this rule and leaves much room for interpretation. They say that the pictures can not look like part of the ad. Hmmm. I will let you make your own conclusions.

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