The #1 question when it comes to AdSense is “What is the best placement and size for the highest click through rate (CTR)?”

I have been doing some testing on one of my AdSense sites for the last couple of months and trying to determine what achieved the best CTR.

Well, the results are in. Below you will find the results of my testing. I was actually quite surprised by the results.


Test #1: 336 X 280 - Set to the left of the text = 12% CTR

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Test #2: 300 X 250 - Set to the left of the text = 14% CTR

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Test 3: 300 X 250 - Set above the text = 20% CTR

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So as you can see the best results were the 300 X 250 ad unit which was set above the text instead of put within the text.

I was surprised by the results because I would have thought that putting the AdSense unit inside the text would have achieved the highest click through rate.

That is why you test. I have almost doubled my income from this site by simply doing a little testing. I went from a 12% CTR all the way up to 20%.

Please understand that the point to take away here is not that you should use the format that I just showed had the highest CTR. Instead you should take away the importance of testing different ad units and different placement.

No two sites are the same and therefore every site will have a different optimal AdSense placement and format. But the only way to find that out is to TEST, TEST and then TEST some more. It is the quickest and easiest way to increase your AdSense income immediately.

You can easily do testing within your Google AdSense account by using the Ad Channels. Set up a different ad channel for each new ad unit and placement and test to see which has the best CTR. Then try another and see if you can beat the last result. Keep doing this until you reach the highest CTR.

Make sure to always test similar ads. For example, do not test a 336 X 280 ad unit at the top of a page against a 250 X 250 ad unit at the bottom of the page. The ad at the top of the page with get a better CTR than an ad at the bottom of the page because of its placement not because of the ad unit size. You need to compare apples to apples to get true results.

Go Start Testing!

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